![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/yHTGaebORIgTh1ZeZaFdlvrTi-E=/arc-anglerfish-arc2-prod-bostonglobe/public/DD3TV7XV3II6TOHSSNY7URDNG4.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![Our £30million New Balance deal proves there's still life in Scottish football says Celtic chief Peter Lawwell - Daily Record Our £30million New Balance deal proves there's still life in Scottish football says Celtic chief Peter Lawwell - Daily Record](https://i2-prod.dailyrecord.co.uk/incoming/article5283037.ece/ALTERNATES/s1200c/JS58412495.jpg)
Our £30million New Balance deal proves there's still life in Scottish football says Celtic chief Peter Lawwell - Daily Record
![DyeStat.com - News - Dani Jones Makes New Balance Sponsorship Deal Official, Joining Training Partners Emma Coburn and Cory McGee DyeStat.com - News - Dani Jones Makes New Balance Sponsorship Deal Official, Joining Training Partners Emma Coburn and Cory McGee](https://www.runnerspace.com/members/images/67894/677227_full.jpg)
DyeStat.com - News - Dani Jones Makes New Balance Sponsorship Deal Official, Joining Training Partners Emma Coburn and Cory McGee
![Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court | Football News | Sky Sports Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court | Football News | Sky Sports](https://e0.365dm.com/19/10/768x432/skysports-new-balance-liverpool_4808599.jpg?20191018134225)
Liverpool's multi-million pound New Balance sponsorship dispute reaches High Court | Football News | Sky Sports
![England star Ben Stokes lands new sponsorship deal with Gunn & Moore after New Balance axing | London Evening Standard | Evening Standard England star Ben Stokes lands new sponsorship deal with Gunn & Moore after New Balance axing | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2018/03/29/07/stokes2903abcd.jpg?width=968&auto=webp&quality=50&crop=968%3A645%2Csmart)